Bradford H. Dockser is the Chief Executive Officer and Co-Founder of Green Generation. Founded in 2011, GreenGen transforms and decarbonizes the built environment through its visionary end-to-end approach to innovation and solutions that integrate energy, real estate, technology, and capital markets to Operate in the Green.

GreenGen helps its clients profitably transition to a zero-carbon world across all asset types. GreenGen’s net-zero carbon strategies are developed and implemented by a team that includes mechanical, electrical, lighting, and environmental engineers, PhDs, tradesmen, as well as real estate and finance experts.

Throughout two decades of real estate investing, Brad was a Principal with MacFarlane Partners and the Founding Partner and Managing Director of Starwood Capital Europe and Starwood Capital Asia overseeing operations in each region.

Brad began his career with JMB Realty, then the largest US real estate firm, and later with CRI, then the largest owner of multifamily residential properties, where he oversaw the creation of Capital Apartment Properties REIT (CAPREIT).

Brad received an A.B. cum laude in Economics and an MBA, both from Harvard University. Brad serves as a Global Governing Trustee of the Urban Land Institute’s (ULI) and is a member of the Global Advisory Board for ULI’s Randall Lewis Center for Sustainability in Real Estate. He is also on the ULI Global Exchange Product Council. He previously served as the Chair of ULI’s Redevelopment and Reuse Product Council, as a Non-executive Director of London-based Impact Investment firm Conduit Capital, and previously founded the ULI Washington’s Sustainability Initiative. He is a member of The Economic Club of Washington DC, US Green Building Council, and International Society of Sustainability Professionals (ISSP). Brad is a mentor for MetaProp (NY), and a CREtech Leadership Board member. He was also Founding Director ofthe Greater Washington Exploratory Committee, DC’s bid committee for the 2012 Summer Olympic Games.