About GreenGen
Founded by real estate investors. Built to deliver returns.
GreenGen started with an investor’s question: how much value can be created in this building? Fifteen years later, we help the world’s leading owners and investors Operate in the Green®, aligning financial performance with environmental impact.
Our story
We know there’s a different way to think about sustainability and real estate
Explore our expertise →
Our founders didn’t start as climate or sustainability people. They started as real estate investors. When the global financial crisis hit in 2008, they realized there was another lever to create value in a building, and that was energy. Improving how buildings use energy could lower operating costs and increase asset value while reducing the emissions those buildings produce.
In 2011, they founded GreenGen to be the firm they wanted to hire: one focused from the very beginning on driving a financial return and a climate return at the same time.
Since then, evolving regulations and market expectations have made energy efficiency and resilience increasingly important to real estate investment, influencing NOI, market attractiveness, insurability and even the cost of capital. We evaluate every opportunity the way an investor would: what it costs, what it returns and what it does to value over the full asset lifecycle. Then we deliver it, because a strategy only creates value once it is executed.
Operate in the Green®
Our mission is to drive a new era in real estate, where sustainability and profitability are seamlessly intertwined.
Profitability
Lower costs, stronger NOI, higher value
Every project starts with a business case: what it costs, what it returns and how it moves asset value.
Sustainability
Less energy, less carbon, measurable impact
Efficiency, electrification and clean power cut emissions, verified through the reporting and certifications investors trust.
Resilience
Assets built to hold their value
Portfolios positioned ahead of regulation, grid constraints and escalating risk stay competitive through the hold period and at exit.
How we think
An investor’s lens on every building
Underwrite it
We start with the business case
Every recommendation is sized like an acquisition: capital required, return, risk and impact on asset value.
Deliver it
Many firms tell you what to do.
We do it.
We execute on our own strategies, from engineering and financing through implementation, and stand behind the results.
Scale it
One approach, every market
In-house teams across the Americas, Europe and Asia-Pacific deliver consistent programs across global portfolios.
2011
Founded by real estate investors
30
Countries with completed projects
10
Countries where our team works
$4T+
Assets under management across our clients
“
Our real estate experience combined with energy, capital markets and technology expertise creates a competitive advantage. We make the energy transition profitable.
Brad Dockser, CEO and Co-Founder
Meet our leadership →Our business
Three ways we create value
With a shared commitment to a sustainable future, we transform buildings, portfolios, and communities to thrive for the long term.
Buildings
We leverage our ROI-driven approach to help clients reduce operating costs, mitigate risk, lower carbon emissions, and drive value at the asset level and portfolio-wide.
Infrastructure
We strategize and develop renewable power projects for our clients to deliver carbon-free electricity while bolstering energy security and resilience.
Technology
We identify, evaluate, and invest in disruptive PropTech companies and founders to accelerate innovation in the built environment.
Affiliations and partners
Let’s talk
Let’s find the value in your portfolio.
Tell us about your assets and goals. A GreenGen expert will follow up with where we see the opportunity.