Bradford H. Dockser is the Chief Executive Officer and Co-Founder of GreenGen. Founded in 2011, GreenGen transforms and decarbonizes the built environment through innovative solutions that integrate energy, real estate, technology, and capital markets, empowering organizations to Operate in the Green®. GreenGen helps clients including Blackstone, KKR, Allianz, DWS, Starwood Capital, and AEW profitably transition to a zero-carbon world across all asset types and verticals. GreenGen’s net zero carbon strategies are developed and implemented by a global team that includes mechanical, electrical, lighting, and environmental engineers, PhDs, tradesmen, as well as real estate and capital markets experts.

Brad is a sought-after advisor and speaker on the role of sustainability in driving the profitability of real assets and investment firms. He is a Forbes contributor and has spoken at many ULI convenings around the world, as well as for events hosted by AFIRE, MIPIM, and PERE.

Throughout two decades of real estate investing, Brad was a Principal with CalPERS-backed MacFarlane Partners and the Founding Partner and Managing Director of Starwood Capital Europe and Starwood Capital Asia, overseeing operations in each region. Brad led Starwood’s strategic partnerships, acquisitions, and overall strategy in APAC and Europe for over a decade.

Brad began his career with JMB Realty, then the largest US real estate firm, and later with CRI, then the largest owner of multifamily residential properties, where he oversaw the creation of Capital Apartment Properties REIT (CAPREIT).

Brad received an A.B. cum laude in Economics and an MBA, both from Harvard University. Brad serves as a Global Governing Trustee of the Urban Land Institute (ULI) and is a member of the Global Advisory Board for ULI’s Randall Lewis Center for Sustainability in Real Estate, which includes the ULI Greenpoint program, the Healthy Places Initiative, and ULI’s Resiliency program. He is also on the ULI Global Exchange Product Council. He previously served as the Chair of ULI’s Redevelopment and Reuse Product Council and founded ULI Washington’s Sustainability Initiative. He is a frequent speaker on issues pertaining to the clean energy transition, including for organizations such as ULI, PERE, CRETech, Harvard University, and Duke University. He is a member of The Economic Club of Washington DC, the US Green Building Council, and the International Society of Sustainability Professionals (ISSP). He previously taught as Adjunct Faculty at Johns Hopkins University’s Carey School (MBA Program). Brad is a mentor for MetaProp (NY), and a CREtech Leadership Board member. He was also Founding Director of the Greater Washington Exploratory Committee, DC’s bid committee for the 2012 Summer Olympic Games.