Bradford H. Dockser is the Chief Executive Officer and Co-Founder of GreenGen. Founded in 2011, GreenGen partners with the world’s leading real estate owners, investors, and governments to advance a more sustainable built environment. The firm combines expertise in energy, real estate, capital markets, and technology to develop and implement low-carbon solutions that achieve both environmental impact and financial returns. GreenGen serves as a trusted advisor in the energy transition to clients like Blackstone, KKR, Brookfield, Allianz, DWS, Starwood Capital, JBG Smith, and AEW, helping them Operate in the Green® by delivering high-performing buildings ready for the future.

Brad is a sought-after advisor and speaker on the role of sustainability in driving the profitability of real assets and investment firms. He is a Forbes contributor and has spoken at many ULI convenings around the world, as well as for events hosted by AFIRE, MIPIM, and PERE.

Over two decades in real estate investing, Brad has held senior leadership positions at some of the industry’s most prominent firms. He was Founding Partner and Managing Director of both Starwood Capital Europe and Starwood Capital Asia, overseeing operations, strategic partnerships, acquisitions, and overall strategy across both regions for over a decade. Prior to Starwood, he was a Principal with CalPERS-backed MacFarlane Partners.

Brad began his career with JMB Realty, then the largest U.S. real estate firm, and later joined CRI, then the largest owner of multifamily residential properties, where he oversaw the creation of Capital Apartment Properties REIT (CAPREIT). He also served as President of CRI, Inc., which was at one time the largest owner and developer of affordable housing in the United States..

Brad previously served as a Global Governing Trustee of the Urban Land Institute (ULI) and currently sits on the Global Advisory Board for ULI’s Randall Lewis Center for Sustainability in Real Estate, which encompasses the ULI Greenprint program, Healthy Places Initiative, and ULI’s Resiliency program. He also serves on ULI’s Global Exchange Product Council and previously chaired ULI’s Redevelopment and Reuse Product Council. Brad founded ULI Washington’s Sustainability Initiative and, in June 2025, chaired a ULI technical advisory panel providing strategic advice to WMATA on Washington, D.C.’s net zero legislation.

He is a member of The Economic Club of Washington, D.C., the U.S. Green Building Council, and the International Society of Sustainability Professionals (ISSP). Brad previously taught as Adjunct Faculty at Johns Hopkins University’s Carey School of Business (MBA Program) and currently serves as a mentor for MetaProp and a member of CREtech’s Leadership Board.

Brad earned an A.B. cum laude in Economics and an MBA, both from Harvard University.

Beyond real estate, Brad was Founding Director of the Greater Washington Exploratory Committee, which led D.C.’s pursuit of the 2012 Summer Olympic Games, and chaired Washington, D.C.’s World Cup Host Committee in 1994.